Energy companies are often well established, steady players in their own markets, and Tibber needed to define its position as a revolutionary underdog. Although innovative and bold, Tibber’s brand communication was leaning more on the technological aspects - the app and its high-tech features, which naturally are important differentiating elements. Also, visually brand was associated more as a tech startup than an established energy provider.
The values (human centricity, sustainability, usability, and curiosity) and the core attributes of the brand (smart, bold, witty, humane & playful) were defined as the key elements and the base to build on. Yet the world of Tibber also needed a context. The brand needed to be anchored to something recognizable in the real world to demonstrate the benefits.
The work on brand identity and communication received Red Dot Design Award in 2020 in the category of energy brands.
Done under Wörks