New brand identity for Tibber
Tibber is a digital energy company that offers 100% renewable energy with transparency and control to households. Tibber is operated via a mobile phone application that is packed with smart technology and finished with a user-friendly design. This innovative and bold energy industry rebel has quickly become tech enthusiasts’ favorite and has gained success amongst the early adopters through word-of-mouth recommendations and outstanding user reviews.
Designer
The work on brand identity and communication received Red Dot Design Award in 2020 in the category of energy brands.
Done under Wörks
Energy companies are often well established, steady players in their own markets, and Tibber needed to define its position as a revolutionary underdog. Although innovative and bold, Tibber’s brand communication was leaning more on the technological aspects - the app and its high-tech features, which naturally are important differentiating elements. Also, visually brand was associated more as a tech startup than an established energy provider.
The values (human centricity, sustainability, usability, and curiosity) and the core attributes of the brand (smart, bold, witty, humane & playful) were defined as the key elements and the base to build on.
Yet the world of Tibber also needed a context. The brand needed to be anchored to something recognizable in the real world to demonstrate the benefits.
